Live at Cannes: news and views from day two

Campaign editors Robert Sawatzky and Matthew Miller bring you their editorial assessment of the latest at Cannes 2018.

Our editorial team on the ground sum up the latest news from day two at Cannes in the video above. They've identified that there's more of a focus on the Lions and their winners at Cannes this year, an attempt by the organisers to move away from some of the other events that surround the Festival. 

Campaign Asia's head of content Robert Sawatzky also gives the lowdown on the time he spent catching up with CMOs to get their take on this year's festival: Mars Pet Nutrition CMO Jane Wakely told him she appreciates the shorter week at Cannes this year while Samsung CMO Younghee Lee stressed the importance of re-focusing on creativity. 

Matthew Miller, Campaign's online editor, also covered Johnson & Johnson's 're-staging' of their baby products business and how they put a new spin on 'gentle'. 

Meanwhile, we pulled out the APAC winners of all the awards ceremonies that took place last night, including the Outdoor, Mobile, Design, Print & Audio and Print & Publishing categories. 

Find all the winners, news and live coverage from Cannes 2018 here.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

1 day ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

1 day ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

1 day ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.