Live at Cannes: news and views from day two

Campaign editors Robert Sawatzky and Matthew Miller bring you their editorial assessment of the latest at Cannes 2018.

Our editorial team on the ground sum up the latest news from day two at Cannes in the video above. They've identified that there's more of a focus on the Lions and their winners at Cannes this year, an attempt by the organisers to move away from some of the other events that surround the Festival. 

Campaign Asia's head of content Robert Sawatzky also gives the lowdown on the time he spent catching up with CMOs to get their take on this year's festival: Mars Pet Nutrition CMO Jane Wakely told him she appreciates the shorter week at Cannes this year while Samsung CMO Younghee Lee stressed the importance of re-focusing on creativity. 

Matthew Miller, Campaign's online editor, also covered Johnson & Johnson's 're-staging' of their baby products business and how they put a new spin on 'gentle'. 

Meanwhile, we pulled out the APAC winners of all the awards ceremonies that took place last night, including the Outdoor, Mobile, Design, Print & Audio and Print & Publishing categories. 

Find all the winners, news and live coverage from Cannes 2018 here.

Source:
Campaign Asia

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