Robert Sawatzky
Jun 20, 2018

What CMOs are thinking in Cannes

As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.

Cannes 2018: same yacht scene, less angst

The reborn Cannes Lions Festival is well underway now with its raft of changes, key among them a shortened programme week and a condensed list of awards categories. A lot too has stayed the same, including the awarding of fantastic work and the usual deal-making on yachts and in beach cabanas that goes along with it.

One key ingredient missing so far this year is angst. This suits Ascential Events CEO Philip Thomas just fine...

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