"We think sharing is giving more value than keeping it isolated."
José Blanco, CEO of Greater China for Guess talks to Campaign about Guess and Alibaba's new FashionAI partnership.
Read our detailed article on this tech venture here.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The platform connects emerging musical talent including British singer-songwriter Griff.
Deal comes days after M&C Saatchi directors rejected rival offer from Vin Murria's AdvancedAdvT.