Guess to be first global brand to digitise stores with Alibaba's FashionAI

The duo show off the system's capabilities, such as personalised recommendations based on prior Taobao/Tmall purchases, in a concept store in Hong Kong.

A concept store at Hong Kong Polytechnic University, pairing Guess' retail collections with Alibaba's FashionAI project, offers a glimpse into how the American retailer's physical flagship stores in Hong Kong and Shanghai may be digitally transformed by year's end.

Guess has been buttoning up plans to be first global brand to digitise its stores after Chinese competitor Peacebird started last year.


The Guess concept store, which...

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