Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
While it's easy to characterise the main agency holding groups as the same, this year's variance in their individual performance results points to factors that go well beyond the cyclical norm, unpacks Ian Whittaker.
Tapping into the Asian market is something most European football clubs have been keen to do over the years, but to varying degrees of infiltration. Campaign spoke to some of the biggest clubs in Europe as they headed to APAC, to find out how they stay in touch with Asian fanbases.
Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.
MediaMonks' Isabel Han delves into what brands should do in the Korean market to aim for digital solutions at a reasonable price and receive the best value for the investment, rather than compromising quality for cost.
Tools offered by Google and Meta that automate ad creation and media placements risk flooding the internet with low-quality ads if not properly managed, according to digital agencies.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins