tech
What the results from the online companies tell us about the future direction of online advertising
Q3's performances have given us some insight into the effects of Apple's IDFA changes on online ad platforms.
Does Beijing’s war on big tech help or harness China’s internet?
Beijing heightened its war on tech titans, improper data use, and unfair competition on Tuesday, but is it a good move in the long run?
Immedia launches Contrend martech platform
The artificial-intelligence and machine learning (AI and ML) powered platform aims to give users insights on how content-marketing campaigns are landing with audiences.
China's new tech and stay-at-home brands gain power abroad: BrandZ
Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.
![Benedict Evans: It’s 20 to 25 trillion dollars of [ad] spend and no one really knows what’s going to happen next](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fScreen+Shot+2021-05-03+at+9.47.20+AM.png&h=268&w=401&q=100&v=20170226&c=1)
Benedict Evans: It’s 20 to 25 trillion dollars of [ad] spend and no one really knows what’s going to happen next
How should we think about e-commerce? What is the role of the agency in an ‘unbundled economy’ ? And where do you go to see the next big thing in tech and business? Analyst Benedict Evans divulges his insights in a conversation moderated by Haymarket Media Asia’s Atifa Silk and Meta’s Leigh Thomas.
Publicis Media wins global Google tech stack duties for Dettol maker Reckitt
Appointment comes after group secured Google Marketing Platform reseller status last year.
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