News from Google, Samsung, Accenture and more.
Hiring freezes and layoffs permeating Big Tech provides the ad industry with an opportunity to get on the digital offense. Here’s how.
Dylan Yu, marketing director for Singapore at Oppo, on how the electronics brand is rethinking its sports sponsorship strategy by customising targeted content.
The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.
Question of the week: As tech companies lay off staff and freeze hiring, Campaign US asked industry leaders whether the ad industry stands to benefit.
News from PubMatic, Nielsen, Ampverse and more. Plus, Mindshare announces new leadership appointments, in our weekly roundup of tech and media news.
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