tech
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Wunderman Thompson develops tech to analyse emotional responses to ads
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
The growing chasm: What is causing the widening gap between the performance of the agency groups?
While it's easy to characterise the main agency holding groups as the same, this year's variance in their individual performance results points to factors that go well beyond the cyclical norm, unpacks Ian Whittaker.
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How Man City, PSG and Bayern connect with APAC fans through tech and data
Tapping into the Asian market is something most European football clubs have been keen to do over the years, but to varying degrees of infiltration. Campaign spoke to some of the biggest clubs in Europe as they headed to APAC, to find out how they stay in touch with Asian fanbases.
Tech platforms attribute recent growth spurts to AI-powered performance products
Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.
You get what you pay for: Why you should select a marketing partner carefully
MediaMonks' Isabel Han delves into what brands should do in the Korean market to aim for digital solutions at a reasonable price and receive the best value for the investment, rather than compromising quality for cost.
Agencies: AI-powered advertising is efficient but ‘mediocre’
Tools offered by Google and Meta that automate ad creation and media placements risk flooding the internet with low-quality ads if not properly managed, according to digital agencies.
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