Ad Nut
Aug 10, 2018

Indonesian singer Anggun croons for Pantene

Singer wrote the song according to brief from Grey.

Pop-singer and single mom Anggun Cipta sings about brave women in a song with the refrain, 'Who says we can't' in this new music-video produced with Grey Group.

The singer wrote the lyrics according to a brief from the agency. The song is available on Spotify and will be used in TVCs in Indonesia, Philippines and Thailand in a campaign that will run through the year. 

The video's only moment of overt placement. 

The song's not bad, but personally Ad Nut found this Pantene campaign from earlier this week a bit more meaningful: Pantene: Look at these beautiful humans.

CREDITS

EVP, P&G ASIA:Yashaswini Samat
CEO: Subbaraju Alluri
Creative Director : Ridward Ongsano
Art Directors : Halina Santiago , Ancilla Marcelina
Copywriters : Ayesha Bedi, Miranda Wiriadinata
AVP, Regional Business Director : Siddika Dehlvi
Group Account Director : Maya Dhamayanti
Account Manager : Khansa Nadira
Planning Director : Neha Bansal
Production: Shirren Lim, Maharani Putri
Production House : April Earth
Lyricist: Anggun Cipta

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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