Indonesian singer Anggun croons for Pantene

Pop-singer and single mom Anggun Cipta sings about brave women in a song with the refrain, 'Who says we can't' in this new music-video produced with Grey Group.

The singer wrote the lyrics according to a brief from the agency. The song is available on Spotify and will be used in TVCs in Indonesia, Philippines and Thailand in a campaign that will run through the year. 

The video's only moment of overt placement. 

The song's not bad, but personally Ad Nut found this Pantene campaign from earlier this week a bit more meaningful: Pantene: Look at these beautiful humans.

CREDITS

EVP, P&G ASIA:Yashaswini Samat
CEO: Subbaraju Alluri
Creative Director : Ridward Ongsano
Art Directors : Halina Santiago , Ancilla Marcelina
Copywriters : Ayesha Bedi, Miranda Wiriadinata
AVP, Regional Business Director : Siddika Dehlvi
Group Account Director : Maya Dhamayanti
Account Manager : Khansa Nadira
Planning Director : Neha Bansal
Production: Shirren Lim, Maharani Putri
Production House : April Earth
Lyricist: Anggun Cipta

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