Ad Nut
Aug 6, 2018

Pantene: Look at these beautiful humans

The shampoo brand features a series of transgender Thai people in a new campaign.

This film for P&G's Pantene by Greynj United features Treechada Petcharat (also known as Poyd), Kulchaya Tansiri, Nicha Rongram, Nijshanaaj Sudlarphaar (also known as Sarina Thai) and Tachanan Khontrong.

All are transgender people who are well-known for various reasons, from modeling to acting to activism, and Ad Nut encourages you to Google them. But the video smartly shows many of them in everyday situations. Ad Nut is happy to see such "normalisation" taking place. It's always great when people who have traditionally been seen as "other" can instead be portrayed as simply people. People who are deserving not of special treatment, but simpliy of equal treatment. And of fabulous hair. 

The campaign will run through September on Instagram and Facebook.

Interestingly, Pantene rival Sunsilk (from rival FMCG giant Unilever) has also highlighted transgender people in recent advertising.

CREDITS

Creative Agency : GREYnJ United
CCO : Jureeporn Thaidumrong
CEO: Subbaraju Alluri
Senior Creative Group Head : Nonthaporn Ketmanee
Art Directors : Supakit Yindeeanant
Copywriters : Nuttapan Phairutchawan
Managing Director : Kanaporn Hutcheson
Group Client Service Director : Kanokkorn Seehapan
Group Account Director : Kantharat Teerarojjanawong,
Account Manager : Nutnaree Harussadeechvalit
Planning Director : Navinda Kittisubkul
Operations Service Director : Kanoksak Kanchanachutha
Project Manager : Anuchit Sannopphakun

Production House : Hello Filmmaker
Director : Tanwarin Sukkhapisit
Executive Producer : Chotirat Wareerattanarot

Video:

Kulchaya Tansiri (Hairdresser)
Nicha Rongram (Messenger)
Nijshanaaj Sudlarphaar (Model)
Tachanan Khontrong (Wedding planner)

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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