We catch up with Rahul Pushkarna, senior director, head of APAC content partnerships at Twitter about the platform’s content strategy with brands, claiming space within the publishing landscape, and its well-received stance on political advertising.
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Colossus SSP alleged to mismatch user IDs
In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.
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