Digital Marketing Analysis
Surekha Ragavan Jessica Goodfellow
Feb 4, 2020

How Twitter's content strategy serves brands and publishers

"Our narrative is to really show content publishers that we're their ally."

We catch up with Rahul Pushkarna, senior director, head of APAC content partnerships at Twitter about the platform’s content strategy with brands, claiming space within the publishing landscape, and its well-received stance on political advertising. 

Source:
Campaign Asia-Pacific

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