Jenny Chan 陳詠欣
Jan 26, 2015

Frutips hits the goofy spot of Hong Kong teenagers

HONG KONG - More than 1.3 million organic views in 10 days for a YouTube video is a staggering number for the little market of Hong Kong—especially when you consider the target audience in this case is only one-seventh of the city's population.

HONG KONG - More than 1.3 million organic views in 10 days for a YouTube video is a staggering number for the little market of Hong Kong—especially when you consider the target audience in this case is only one-seventh of the city's population.

Client Nestle

Market Hong Kong

Agency Publicis

Campaign scope TVC, YouTube video

Details The CNY 2015 video for Frutips is a tongue-in-cheek one that weaves the fruity candy's brand name in Chinese 能得利 into the altered lyrics of a traditional folk song 'Flower Drum Song from Feng Yang' 凤阳花鼓 to create silly-sounding, but funny, messages of good luck.

It features a...

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