And why they really should, unless they want to bury their prospects for a generation, according to the CEO of TotallyAwesome.
From Campaign US: Isobar US, BBH New York, Big Spaceship, DigitasLBi San Francisco and Tribal Worldwide New York discuss the opportunities and pitfalls on the social sharing app.
HONG KONG - More than 1.3 million organic views in 10 days for a YouTube video is a staggering number for the little market of Hong Kong—especially when you consider the target audience in this case is only one-seventh of the city's population.
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