Will Anstee

Oct 19, 2021

Marketing will be redefined by Zoomers in the metaverse

Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome.

Aug 24, 2021

Why brands don’t get today’s teens

And why they really should, unless they want to bury their prospects for a generation, according to the CEO of TotallyAwesome.

Nov 25, 2020

How brands risk being left out of the holiday picture

As the Christmas holiday approaches, are kid- and family-oriented brands making themselves seen, felt, and heard in the right ways? The CEO of TotallyAwesome argues that brands have been surprisingly slow to adapt.