Sarah Shearman

Sep 30, 2015

Can ad blockers clean out brands' 'cheap sushi'?

NEW YORK — Ask advertisers for their views on ad blockers and, for a long time, the answer would most likely have been a "meh."

Sep 30, 2015

Podcasts give a new 'American Life' to audio content

Video killed the radio star, but the audio medium has been resurrected in the form of podcasts – and there could be ample opportunities for advertisers.

Sep 29, 2015

The business case for ad-industry mindfulness

If you're team's in the moment, will it keep your agency in the black?

Feb 25, 2015

Is it time for brands to take Snapchat seriously?

From Campaign US: Isobar US, BBH New York, Big Spaceship, DigitasLBi San Francisco and Tribal Worldwide New York discuss the opportunities and pitfalls on the social sharing app.

Dec 16, 2014

Anonymous messaging apps: Should brands approach ...

In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.

Nov 24, 2014

Will Facebook's News Feed restrictions shackle brands?

Industry roundtable: What does Facebook's plan to throttle back promotional Pages searches mean to the advertising industry? Campaign asked four industry insiders—Rob Norman, Cristin Jordan, Joe McCaffrey and Irfan Kamal—for their views of the new social landscape