Jenny Chan 陳詠欣
Jan 9, 2015

Wellcome banks on deity-magician to work wonders for Chinese New Year

HONG KONG - Wellcome's celebrity dream-team of Bowie Wu (胡楓), Helena Law (羅蘭), Fred Cheng (鄭俊弘), Roger Kwok (郭晉安) and Joey Meng (萬綺雯), is conjuring up a supermarket-utopia for its Year Of the Ram campaign, where everyone is turned into a God Of Fortune.

HONG KONG - Wellcome's celebrity dream-team of Bowie Wu (胡楓), Helena Law (羅蘭), Fred Cheng (鄭俊弘), Roger Kwok (郭晉安) and Joey Meng (萬綺雯), is conjuring up a supermarket-utopia for its Year Of the Ram campaign, where everyone is turned into a God Of Fortune.

Client Wellcome 惠康

Agency Grey

Market Hong Kong

Scope Television TVB Jade and HD Jade, MTR, buses, social-networking sites Facebook and YouTube

Details

The brand injects a little magic into a typical festival campaign, where the Chinese love of wealth and prosperity is the insight driving creative expressions.

Wu, the...

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