Sophie Chen
Nov 6, 2013

Electrolux sparks imagination with vacuum-cleaner art

BANGKOK – Electrolux, collaborating with renowned Thai artist Chalit Nakpawan, has seemingly created a piece of art using its new vacuum cleaner, the Electrolux UltraCaptic.

wide player in 16:9 format. Used on article page for Campaign.

The content and social-based campaign, themed ‘Capturing imagination’, will be activated across Thailand and Southeast Asia by Saatchi & Saatchi Thailand's recently formed Live Creativity department.

The campaign's two-minute video (above) appears to show Nakpawan using the vacuum to create an imaginative coloured-sand artwork, titled ‘Power’. As the ad continues, he uses the vacuum to suck up the sand, highlighting the device's ‘compact and go’ feature, which compresses dust and dirt into a disposal pod to prevent it from diffusing into the air.


Agency Saatchi & Saatchi Thailand
CGH Papop Chaowanapreecha
Art directors Shayne Chomchinda, Kajohnchai Rodklongtan, Patharaporn Khunchon, Weerayut Angkharach
Copywriters Tanongsak Tanoparat, Chavanon Tantisiriseranee
ECD Joel Clement
Agency producer Aitthipat Boonkumol
A/C service Supansa Vongprasert
Artist Chalit Nakpawan
Production company Wakeup Rabbit
Director Pagorn Jungrungruang
Assistant director Thitipong Pimolwetkul
DOP Chalongwut Chorruangsak
Production manager Nuttheera Payakken
Producer Athip Vichuchaianan
2nd Camera Siriwat Seesaeng
Editor Wisarut Deelorm

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