It is believed that the pitch involves Indonesia, Malaysia and the Philippines.
A spokesperson from Electrolux confirmed the news with Campaign, saying that the pitch was called to look at producing a creative campaign for one of its product ranges.
It added that the process was just recently started, but declined to provide more information.
Electrolux appointed BBDO Vietnam as its agency of record in January, to handle its branding and communications duties, after a pitch that involved incumbent Ogilvy.
Electrolux last year rolled out 'It's your moment to shine' campaign to put the consumer at the heart of the Electolux experience. It was rolled out in Singapore, Vietnam, Thailand, Indonesia, Malaysia and the Philippines across various platforms including print ads, out-of home, digital and on-ground activities.