Adrian Peter Tse
Aug 24, 2015

Consumer behaviour in Vietnam: Insights from Uber, MasterCard, Coca-Cola

VIETNAM - MasterCard, Uber, Coca-Cola and Vietnam Digital Academy weigh in on the consumer insights driving both the challenges and opportunities in the market in this episode of Campaign's #CreativeVietnam video series.

The video features Thuy Tran, marketing manager at MasterCard Vietnam; Douglas Ma, head of expansion at Uber; Pham Nha Uyen, marketing manager at Coca-Cola Southeast Asia and Dacey Calisura, founder of Vietnam Digital Academy

This video is an episode in our ongoing #CreativeVietnam series.

Related Articles

Just Published

2 hours ago

Tech Bites: Week of May 16, 2022

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

3 hours ago

Campaign Crash Course: Understanding attention-based...

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

3 hours ago

What does a social media platform for seniors look ...

A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.

8 hours ago

Interpublic Group names Channing Martin global ...

Martin will lead strategy on all diversity-related matters and expand the company’s equity and inclusion practices.