VIETNAM - According to MasterCard Vietnam, 95 per cent of the population isn't familiar with electronic payments. But with high mobile penetration, burgeoning social-media use and a young population, the marketing potential for the financial services industry is huge.
VIETNAM - For Uber, Vietnam holds huge potential and challenges. Meet the team that is building Uber's brand in this dynamic market.
VIETNAM - This joint study between Epinion and OMD highlights consumer behaviour and best practises when it comes to mobile advertising in Vietnam, Thailand, Malaysia, Indonesia and the Philippines. The report is based on the survey of over 2600 respondents.
The search giant's campaign, which focuses on voice-based search in Vietnamese, carries a message about how mobile interaction is evolving in many Asian nations.
VIETNAM - An exclusive look at the behind-the-scenes of Google's first-ever campaign. Read the linked article below for the full story.
VIETNAM - A new generation of creators and consumers are gaining media influence in Vietnam. They may not have the power to reshape the media landscape overnight, but their actions are already changing the way media is consumed and more importantly, valued.
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