Jan 20, 2016

Watch: Marketing MasterCard in Vietnam

VIETNAM - According to MasterCard Vietnam, 95 per cent of the population isn't familiar with electronic payments. But with high mobile penetration, burgeoning social-media use and a young population, the marketing potential for the financial services industry is huge.

Jan 7, 2016

How a tiny team is building Uber's brand in Vietnam

VIETNAM - For Uber, Vietnam holds huge potential and challenges. Meet the team that is building Uber's brand in this dynamic market.

Oct 27, 2015

Infographics: mobile marketing in Vietnam and southeast Asia

VIETNAM - This joint study between Epinion and OMD highlights consumer behaviour and best practises when it comes to mobile advertising in Vietnam, Thailand, Malaysia, Indonesia and the Philippines. The report is based on the survey of over 2600 respondents.

Oct 8, 2015

Why APAC marketers should note Google's first Vietnam ad

The search giant's campaign, which focuses on voice-based search in Vietnamese, carries a message about how mobile interaction is evolving in many Asian nations.

Oct 7, 2015

Photos: behind the scenes of Google Vietnam's first-ever campaign

VIETNAM - An exclusive look at the behind-the-scenes of Google's first-ever campaign. Read the linked article below for the full story.

Sep 24, 2015

The young generations of Vietnam

VIETNAM - A new generation of creators and consumers are gaining media influence in Vietnam. They may not have the power to reshape the media landscape overnight, but their actions are already changing the way media is consumed and more importantly, valued.