VIETNAM - According to MasterCard Vietnam, 95 per cent of the population isn't familiar with electronic payments. But with high mobile penetration, burgeoning social-media use and a young population, the marketing potential for the financial services industry is huge.
In this video, Thuy Tran, marketing manager at MasterCard Vietnam talks to Campaign Asia-Pacific about the evolving consumer landscape in Vietnam, the challenges and opportunities for marketing financial services, the rise of ecommerce, working with agency networks and the MasterCard team in Vietnam.
You might also like:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.
.png&h=268&w=401&q=100&v=20250320&c=1)
Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
Caroline Foster Kenny and Stephanie Prager are the new global client presidents.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
