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It used to be a way to move unsold inventory but programmatic is now the industry's dominant transactional model. Can it continue to flourish in a privacy-first post-Covid world?
AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.
During the pandemic, nearly two-thirds of consumers expect brands to innovate to look after their health and safety.
Agencies can futureproof by embracing the now and the next with an open mind, while challenging legacy ways of working and understanding how to pivot quickly, writes the global CEO of UM.