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With the vast potential of the growing metaverse, how can brands leverage the new immersive virtual-world experience to affect real-world opportunities for their business? Industry leaders from agencies, Meta, and WPP came together to share views, guidance and experiences as this new platform takes shape.
Based on a report by innovation agency Fabernovel, China's journey into Web3 is here to stay with the estimated market size of the metaverse industry being US$8 trillion.
Half of LGBTQ+ people think brands should avoid stereotyping individuals, with traditional media worst at being inclusive.