Adrian Peter Tse
Jan 7, 2016

How a tiny team is building Uber's brand in Vietnam

VIETNAM - For Uber, Vietnam holds huge potential and challenges. Meet the team that is building Uber's brand in this dynamic market.

In this video, Douglas Ma, head of expansion at Uber Asia-Pacific, now based in Ho Chi Minh City, talks to Campaign Asia-Pacific about Uber's branding and marketing efforts in Vietnam, recruitment for local talent, market challenges and shows us around Uber's "startup office" in Ho Chi Minh City.


You might also like

"Consumer Behaviour in Vietnam" featuring Mastercard, Uber and Coca-Cola.

  

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Special London chief executive and partner departs

Jennifer Black joined the offshoot of the New Zealand agency in 2022.

8 hours ago

IPG reports organic revenue growth of 1.7% for Q2 ...

Group forecasting full-year organic growth of 1%, a downgrade on its previous forecast.

14 hours ago

Cannes Lions and Warc owner Ascential to be ...

Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.

15 hours ago

160over90 appointed cultural marketing partner for ...

EXCLUSIVE: Set to occur from July 11 to August 3, 2025, the championships are anticipated to feature more than 2,500 athletes from the 210 national member federations of World Aquatics.