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Mars CMO Bruce McColl speaks with Campaign about the future of marketing and how data and mobile change (or do not change) the business of marketing.
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Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.
Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.
For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.