Staff
Jul 12, 2016

Campaign at Cannes interview: Tencent's Steven Chang

Steven Chang, corporate vice president at Tencent, talks with Campaign about the opportunities in China's film industry.

PARTNER CONTENT

Campaign Asia-Pacific brand director Atifa Silk talked with Chang about the following topics:

  • The performance and prospects of the China film market
  • How people in China are consuming video content including feature films
  • Data from Tencent's platforms, including daily users and the number of minutes people spend on video on desktop versus mobile.
  • How Tencent is approaching its own content-creation efforts and promotion of video content. 

 

Related Articles

Just Published

15 hours ago

Agency of the Year 2022

See the full list of winners for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea.

15 hours ago

Agency of the Year 2022 winners: Southeast Asia

See the shortlist for the Southeast Asia region in the 2022 Campaign Asia-Pacific Agency of the Year awards.