Jul 12, 2016

Campaign at Cannes interview: Tencent's Steven Chang

Steven Chang, corporate vice president at Tencent, talks with Campaign about the opportunities in China's film industry.


Campaign Asia-Pacific brand director Atifa Silk talked with Chang about the following topics:

  • The performance and prospects of the China film market
  • How people in China are consuming video content including feature films
  • Data from Tencent's platforms, including daily users and the number of minutes people spend on video on desktop versus mobile.
  • How Tencent is approaching its own content-creation efforts and promotion of video content. 


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