Staff Reporters
Jul 2, 2019

Amazon China paints alternative to KOL-driven shopping

'A Real and Bigger World' campaign marks a new partnership between Amazon China and M&C Saatchi Spencer.

'A Real and Bigger World' campaign marks a new partnership between Amazon China and M&C Saatchi Spencer.

At a time when Chinese consumers tend to be influenced by KOLs in their purchase, Amazon China wants something different to let consumers rediscover the joy of e-shopping in the real and bigger world.

As part of its new branding campaign of Amazon Global Store in China, Amazon recently released a split-screen video, encompassing different goods of the same category and exploring the varied lives of people living in different parts of the world....

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