At a time when Chinese consumers tend to be influenced by KOLs in their purchase, Amazon China wants something different to let consumers rediscover the joy of e-shopping in the real and bigger world.
As part of its new branding campaign of Amazon Global Store in China, Amazon recently released a split-screen video, encompassing different goods of the same category and exploring the varied lives of people living in different parts of the world....
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events