As economic doom and gloom shadows over the lives of ordinary citizens, UA Finance and M&C Saatchi Spencer unveiled a clever outdoor activation that focused on uplifting those who need it most.
But never fear, a set of Hong Kong heroes is armed and ready to vanquish them, in a campaign by M&C Saatchi Spencer.
M&C Saatchi Spencer helps launch the service involving over 2,000 outlets as the pan-Asian retailer ramps up digital initiatives.
'A Real and Bigger World' campaign marks a new partnership between Amazon China and M&C Saatchi Spencer.
Another CDF subsidiary, Duty Zero, at the Hong Kong International Airport, is an existing client.
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