Ad Nut
Sep 20, 2016

Adidas offers 'odd' pairs for those who fight the odds

With a pair of ads by Taproot Dentsu, the shoemaker announced it would sell pairs of shoes consisting of two lefts or two rights. Watch to find out why.

Adidas has made an inspiring piece of work here about its effort to address an injustice faced by those who, for whatever reason, only need a left shoe or a right shoe but usually have to buy a full pair.

The ad features Major DP Singh, India’s first blade runner. Injured during the 1999 Kargil war, he fought to regain the ability to walk over 14 months, then went on to run marathons—18 of them to date.

The major's determination is impressive to watch, and the film's look echoes his grit. Ad Nut commends the brand for its intention to sell both-left or both-right pairs in its online store.

Plus, Ad Nut is a sucker for word play, so the copywriting hits the spot with its use of the various meanings of 'odd' and 'even'. 

Ad Nut thanks the ad nuts at Campaign India, who covered this work first and have some more details.

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