Ad Nut
Sep 20, 2016

Adidas offers 'odd' pairs for those who fight the odds

With a pair of ads by Taproot Dentsu, the shoemaker announced it would sell pairs of shoes consisting of two lefts or two rights. Watch to find out why.

Adidas has made an inspiring piece of work here about its effort to address an injustice faced by those who, for whatever reason, only need a left shoe or a right shoe but usually have to buy a full pair.

The ad features Major DP Singh, India’s first blade runner. Injured during the 1999 Kargil war, he fought to regain the ability to walk over 14 months, then went on to run marathons—18 of them to date.

The major's determination is impressive to watch, and the film's look echoes his grit. Ad Nut commends the brand for its intention to sell both-left or both-right pairs in its online store.

Plus, Ad Nut is a sucker for word play, so the copywriting hits the spot with its use of the various meanings of 'odd' and 'even'. 

Ad Nut thanks the ad nuts at Campaign India, who covered this work first and have some more details.

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

1 hour ago

New York Times to move digital operations out of HK ...

The international publisher will move part of its newsroom to Seoul.

1 hour ago

ADK announces new head in Singapore, sets up ...

The Japan-based network taps Takayuki Osaki, former Netflix and Nike marketer, to drive performance marketing and direct-to-consumer business growth.

1 hour ago

Why brands should tap into Asia’s growing football ...

Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.

2 hours ago

Robots serve non-alcoholic beer in a 'bar' for one ...

A Heineken popup in Sydney promises a "brand new drinking experience”. Thanks, but we'll pass.