It’s time the client-agency relationship improved. Following extensive global research and a senior-level summit between both sides, we are producing a Manifesto for better working practices…
Campaign UK editor Gideon Spanier to lead the exclusive ‘Marketers’ Manifesto Summit’, at Cannes Lions to champion better marketing globally
What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.
The new route to global relevance puts a premium on brand coordination
“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.
We got access into a closed-door meeting of independent agencies that deconstructed the agency of now to try to reconstruct one of the future.
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