wpi
The making of The Marketing Manifesto: Cannes summit
It’s time the client-agency relationship improved. Following extensive global research and a senior-level summit between both sides, we are producing a Manifesto for better working practices…
Want to build better marketing? Calling indie agencies and brands at Cannes
Campaign UK editor Gideon Spanier to lead the exclusive ‘Marketers’ Manifesto Summit’, at Cannes Lions to champion better marketing globally
Agency 2030: the future starts today
What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.
Local first: why marketers need to build global programmes from the ground up
The new route to global relevance puts a premium on brand coordination
W+K chairman lets loose on holding companies in staunch defence of independence
“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.
Hacking the (independent) agency's business model
We got access into a closed-door meeting of independent agencies that deconstructed the agency of now to try to reconstruct one of the future.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
