forrester survey

Feb 9, 2024

Privacy and employee readiness still barriers to brands and agencies embracing AI

EXCLUSIVE RESEARCH: The concluding results in a three-part survey series by Forrester and Campaign Asia-Pacific reveal concerns around copyright, IP protection, and employee adaptability as key barriers to the broader utilisation of Gen AI by brands and agencies alike.

Feb 8, 2024

How brands and agencies are actually using generative AI

EXCLUSIVE RESEARCH: The results of a Forrester-Campaign Asia-Pacific study reveals that brands and agencies share common AI goals, like personalised marketing, but are at different stages and also differ in usage.

Feb 5, 2024

Why many brands and agencies are tempering Gen AI investments

EXCLUSIVE RESEARCH: When it comes to generative AI, the results of a Forrester and Campaign Asia-Pacific survey reveal that brands and agencies alike are still cautious about this new technological gold rush.