Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.

One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.

After a tie in the spirited Campaign360 debate, Heineken’s Gita de Beer and Andy Wilson return for a bonus round on brand power in the AI era.

Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.

Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.

How the transparency revolution became a trust exercise

Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.

What started out as a way to “chat with your data” is now becoming something much bigger.