WE Communications is the incumbent.

2026's festive work marks a clear pivot away from loud tropes, moving towards quieter, longer‑term platforms rooted in subtle narratives. Big brands are now leaning into film to reinforce why they matter.

EXCLUSIVE: After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes as it reports its steepest annual loss on record.

Gut Asia goes for a less complicated, more edible spot to mark V-Day in Korea.

Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1,300 cuts are planned.

The editorial team is taking a break to welcome a new moon and the Year of the Fire Horse, resuming publication on February 20.

That, along with a selection of work from around the region that sidestepped tired tropes in favour of human storytelling.

Kivi will oversee Wavemaker’s key client portfolio to drive growth and deepen partnerships amid WPP’s push into AI-driven media solutions.

Sano told Campaign Asia-Pacific he is prioritising Dentsu’s role as a growth partner by focusing on tech and capabilities. Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.

Inspired by athletes Jannik Sinner and Carlos Alcaraz, the senior creative director at Publicis believes the industry could use more humility, respect, and beautifully crafted thinking.

In the Hallyu 4.0 era, the creative conversation is no longer about Made in Korea but Made with Korea, a framework where brands and talent co‑create shared IP that blurs the lines between entertainment and commerce.