dei

3 days ago

‘We can’t just copy-paste elements from the West’: Chair of PRCA’s DEI committee

Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.

4 days ago

Democracy by design

As an industry, we need to ensure that every product and service we create contributes to the active design of a more inclusive world. The impact of doing so extends beyond the direct outcomes, write AKQA's APAC innovation director.

Dec 21, 2021

Famous Thai songs rewritten to remove damaging stereotypes about women

Prudential Thailand and VaynerMedia collaborated with music labels and artists to rewrite the stereotyping lyrics of popular songs in an attempt to fuel the burgeoning women empowerment movement in Thailand.

Dec 17, 2021

Talk reveals P&G brand chief’s struggle with ethnic identity

It took P&G vet Marc Pritchard 30 years to embrace his ethnic heritage. An Instagram live talk suggested that he's still coming to terms with that identity.

Dec 16, 2021

Creativity initiative #SheTakesOver goes global for third edition

Adam & Eve/DDB said the 2022 drive will be the biggest to date.

Dec 15, 2021

'We're still not where we need to be': Marc Pritchard talks candidly about P&G’s DEI progress

Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer to discuss how he has dealt with internal criticism, and how far he is willing to press agencies to reach DEI goals.