Nov 1, 2021

A perfect brief is one sentence long

THE AD CONTRARIAN: There is perhaps no bigger waste of time, energy, and resources in the client-agency relationship than what is laughingly called "the briefing process".

Jan 19, 2018

Chinese agency rosters shrinking, more going local: R3

Chinese marketers are working with fewer agencies, and more are leaning toward those with integrated offerings, according to a new study from R3 with Scopen.