attribution

Jun 17, 2020

Experiential engagement is worth it for future-focused brands

In-store or community-based retail experiences may not correlate with short-term boosts in sales, but they build valuable long-term loyalty.

Jun 1, 2020

Grab to add plum position to its advertiser offering

With a premium top-of-the-app position set to reach millions every day, Grab Ads is enhancing its full-funnel offering, according to regional head Ken Mandel, a speaker at this week's Campaign Connect virtual conference.

Sep 24, 2018

BBC News fights back against last click attribution

New global study and ad tool is aimed at countering a “dumb” metric.

Nov 1, 2017

Does WeChat really deserve this much credit?

When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.

Oct 23, 2017

Google is ready to roll out attribution

The new tool offers advertisers and agencies the opportunity to track buyer journeys beyond conversions, opening avenues for after sales engagement.

Jul 25, 2017

Nielsen and JD.com partner to address attribution

Collaboration allows Nielsen to tap into the user base of the ecommerce platform for its multi-touch attribution product.