In-store or community-based retail experiences may not correlate with short-term boosts in sales, but they build valuable long-term loyalty.
With a premium top-of-the-app position set to reach millions every day, Grab Ads is enhancing its full-funnel offering, according to regional head Ken Mandel, a speaker at this week's Campaign Connect virtual conference.
New global study and ad tool is aimed at countering a “dumb” metric.
When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.
The new tool offers advertisers and agencies the opportunity to track buyer journeys beyond conversions, opening avenues for after sales engagement.
Collaboration allows Nielsen to tap into the user base of the ecommerce platform for its multi-touch attribution product.
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