May 25, 2023

Achieving accurate attribution in times of uncertainty

Crimtan's Joshua Wilson explains how APAC marketers can accurately measure campaign performance and predict the best outcomes as budgets get tighter and engaging customers get ever more complex.

Feb 14, 2022

Mozilla and Meta collaborate on privacy-preserving attribution solution

Despite Mozilla's long-standing criticism of Facebook, the two companies have co-developed a measurement solution for the post-cookie, post-IDFA world—drawing ire from privacy advocates.

Jun 17, 2020

Experiential engagement is worth it for future-focused brands

In-store or community-based retail experiences may not correlate with short-term boosts in sales, but they build valuable long-term loyalty.

Jun 1, 2020

Grab to add plum position to its advertiser offering

With a premium top-of-the-app position set to reach millions every day, Grab Ads is enhancing its full-funnel offering, according to regional head Ken Mandel, a speaker at this week's Campaign Connect virtual conference.

Sep 24, 2018

BBC News fights back against last click attribution

New global study and ad tool is aimed at countering a “dumb” metric.