2023

Feb 28, 2023

Mark Read: Fears about agencies were ‘overblown’ after we grew faster than FAANGs

Inflation encourages clients to invest in marketing, WPP CEO says.

Feb 16, 2023

Luxury advertising amid an economic downturn

With global economic uncertainty showing no sign of easing, what impact will it have on luxury brands that have so far shown resilience?

Feb 14, 2023

The cheat code Super Bowl

Our efforts to win the creative sweepstakes are inhibiting our creativity.

Feb 14, 2023

Creatives dissect the tone of Super Bowl LVII ads

From ‘goofy’ to ‘tone-deaf’, Super Bowl ads called on familiar tropes and light-hearted themes this year. We ask creatives what the tone of the ads says about the current state of the ad industry.

Feb 13, 2023

Super Bowl 2023: Brands largely stick to playbook but innovation shines

The mega-budget, all-American adstravaganza hit airwaves and screens as brands made their annual bid to grab attention as Super Bowl fever took hold.

Feb 8, 2023

Women to Watch Greater China 2023

Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.