2023

Jan 18, 2023

House of Creed partners with Robbi to capitalise on China’s collectible toy craze

Robbi is trendy, British French brands like Creed are capitalising on it to lure the chic China consumer. Campaign talks exclusively to CEO Sarah Rotheram to understand the brand journey and strategy behind such collaborations.

Jan 13, 2023

‘Through the Five Passes’: Apple highlights iPhone’s cinematic prowess in CNY film

WATCH: This year's effort by TBWA\Media Arts Lab Shanghai is an inspiring 18-minute long film shot entirely on iPhone 14 Pro and 14 Pro Max.

Jan 3, 2023

The only 2023 marcomms trend report you actually need to read

OUTLOOK 2023: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year.

Dec 15, 2022

Luxury recalibrated: Three action points for brands in 2023

As we enter a new phase of uncertainty and volatility, getting back to the basics will be key to strengthening the equity of your brand in 2023.

Dec 7, 2022

Ogilvy repeats APAC network triple-play at AOY awards

Mindshare reclaims top APAC media network from UM; Publicis Groupe wins APAC best culture and talent development awards; while IPG Mediabrands takes top programmatic and performance wins.

Dec 7, 2022

Expect traditional Chinese retail to bounce back in 2023

SHANGHAI ZHAN PODCAST: Kantar Worldpanel Greater China managing director Jason Yu says traditional retailers are beginning to catch up to online with the advantage of a full immersive shopping experience.