2023
Mark Read: Fears about agencies were ‘overblown’ after we grew faster than FAANGs
Inflation encourages clients to invest in marketing, WPP CEO says.
Luxury advertising amid an economic downturn
With global economic uncertainty showing no sign of easing, what impact will it have on luxury brands that have so far shown resilience?
The cheat code Super Bowl
Our efforts to win the creative sweepstakes are inhibiting our creativity.
Creatives dissect the tone of Super Bowl LVII ads
From ‘goofy’ to ‘tone-deaf’, Super Bowl ads called on familiar tropes and light-hearted themes this year. We ask creatives what the tone of the ads says about the current state of the ad industry.
Super Bowl 2023: Brands largely stick to playbook but innovation shines
The mega-budget, all-American adstravaganza hit airwaves and screens as brands made their annual bid to grab attention as Super Bowl fever took hold.
Women to Watch Greater China 2023
Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
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