Inspired by ideas too bold for the opening pitch, the Leo Sydney copywriter believes clients should champion campaigns that still resonate a decade later.

The three brands lead in advertising awareness gains in Australia this month, with Kia's campaign launched for the Australian Open dominating public attention.

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

APAC drove just over 10% of revenue.

Huberts was most recently president of global innovation and experience, Dentsu, and president, Dentsu Lab.

Omnicom-owned PHD takes the top spot in the final APAC media league of the year, fending off a Publicis-powered top five, while Mindshare claws back into the top 20.

Taboola, Marico, Plaza Premium Group, OMD New Zealand, Havas Life, Special, W Communications, Havas Ortega, Palawan Group of Companies, Visa, WPP Media, Multiplied, Edge Marketing and more, in our weekly collection of people moves and account news.

Gut Asia goes for a less complicated, more edible spot to mark V-Day in Korea.

The editorial team is taking a break to welcome a new moon and the Year of the Fire Horse, resuming publication on February 20.

WE Communications is the incumbent.

Super Bowl LX demonstrates the growing power of social-only activations and the evolution of hybrid strategies.

EXCLUSIVE: After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes as it reports its steepest annual loss on record.

Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1,300 cuts are planned.

Sano told Campaign Asia-Pacific he is prioritising Dentsu’s role as a growth partner by focusing on tech and capabilities. Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.

Previously based in Singapore, Palmer relocates to London to be Publicis' chief operational transformation officer for global clients.

2026's festive work marks a clear pivot away from loud tropes, moving towards quieter, longer‑term platforms rooted in subtle narratives. Big brands are now leaning into film to reinforce why they matter.

Samsung Ads taps Teads to be the exclusive local reseller of its CTV native ad formats in Vietnam, Philippines, Thailand, Malaysia, Hong Kong and Taiwan.

Inspired by athletes Jannik Sinner and Carlos Alcaraz, the senior creative director at Publicis believes the industry could use more humility, respect, and beautifully crafted thinking.

Bad Bunny’s Spanish-language halftime show helped deliver the second-most-watched broadcast in US history.

Heap previously held CEO roles at Mindshare EMEA, MediaCom APAC and PHD China. In his new position, he will oversee growth across APAC and EMEA.

What began as a storybook monster became 2024's $430 million phenomenon via TikTok and celebrity flexes, but counterfeit scandals and market corrections now cast doubt on whether Labubu can evolve beyond a one-cycle craze.

The region's most influential creative minds will gather in Singapore this March to explore how APAC creativity is reshaping the marketing landscape worldwide.

For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did.

NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.

The president and managing director reflect on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.

Consumers say role of platforms is key as distrust grows over suspicious ads.

A chart-led look at Meta, Microsoft, Alphabet and Amazon's $650 billion commitment to AI and what that scale means for advertisers, cloud growth and future revenue models.

There are no plans to remove agency brands.

Britannia, Dentsu, HoYoverse, Havas Group ANZ, Kantar, Sandpiper Group, Amplify, Gong Cha, and more, in our weekly collection of people moves and account news.

SOUNDING BOARD: As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.

In China's crowded market of 289 million fans and no shortage of noise, Adidas simply laces up and gets on with the work.

Open to agencies, media owners, platforms, technology companies and brand organisations operating across APAC.

The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.

The Big Game is no longer the idea — it’s the amplifier.

Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives.

The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility—and an increasingly gender-diverse NFL audience.

The NFL’s official automotive partner celebrated National Girls and Women in Sports Day with a star-studded flag football game and $80,000 grant.

Sun Pharma and Soleno Therapeutics are running print ads in Super Bowl LX’s programme.

Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.

As OpenAI brings ads to ChatGPT, its popular competitor brings two cheeky spots from Mother to the Big Game, quashing any notion it will do the same.

Apple’s ninth Shot on iPhone Lunar New Year film is a gentle story of routine, companionship and return.

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

Nearly a third of the newsroom will be affected, including the APAC editor and much of the international desk.

Principal media’s growth is spurred on by budget cuts and shortening CMO tenures.

Sadoun speaks to Campaign about survivors’ loss of confidence after a diagnosis and Publicis Groupe's 'most important' work.

The global brand is recognised for its creative ambition and impact across APAC.

CEO talks to Campaign after increasing revenue and margin.

Attributed to: Nopparat Yokubon, Country Lead, AUNZ and SEA at Moloco Ads. With consumers using over 26 apps on a monthly basis over the open internet, Moloco’s Nopparat Yokubon reveals why advertisers should not limit themselves to the walled gardens of big tech.

Suresh Balaji talks tech experiments and details how he is ripping up the rule book when it comes to agency partnerships.

The 2026 Cannes Lions International Festival of Creativity will take place between 22 and 26 June.

Entries due by April 14 and submissions must cover work from January 2025 to April 2026.

After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.

Revenues grew 5.6% in 2025, well ahead of rivals.

EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.

Legendary tight ends Rob Gronkowski, Tony Gonzalez, George Kittle and more star in the “Relax, it’s a blood test” initiative.

The brand is taking aim at the wealth gap, which they also call a health gap.

Bank's top global marketer will lead judging panel for sixth edition of awards.

Compensation policy will be voted on at AGM.

A delightfully ballsy campaign calling on Aussie men to join the “w@#kforce” and quite literally lend a hand to boost the nation’s dwindling sperm donor numbers.

McCann Singapore, Havas People, Pinterest, Dentsu, Meta, UM, NSAS, Spotify, Designworks, Saatchi & Saatchi, Starcom, and more, in our weekly collection of people moves and account news.

Publicis Media’s Spark Foundry was the incumbent agency.

A definitive list of the 20 most influential marketing leaders in Indonesia.

When you think about the brands you truly love, that fondness is often based on shared memories with others.

As more global brands pursue a “glocal” strategy in China, such as selling majority stakes to local partners to speed up digital, product, and cultural localisation, the question now is what lessons multinationals can take from the past and apply to the future.

A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.

BRAND HEALTH CHECK: Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?

A mother, marathoner, and Cannes-winning creative, the Publicis Groupe Japan group creative director finds meaning in balanced living.

The work from Flower Shop is ‘Wonderfully Unordinary.’

The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s popular Pepsi Challenge revival.

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.

To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.

Campaign asked the holdcos about requirements to be in-office.

Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.

EXCLUSIVE: Lee is the experiential agency’s first senior hire in Singapore as it builds the market into an Asia-Pacific hub.

A round-up of work that avoided tired tropes and opted for thoughtful storytelling.

Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

Inspired by a true story, RHB's latest ad traces how a small tailoring initiative has grown into a lifeline for women starting over.

With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.

Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed for the part and airtime booked for Championship Sunday.

“It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.

For the Year of the Horse, Lululemon returns with the third chapter of its ‘Be Spring’ campaign, led by a distinct star cast.

Lululemon, Omnicom Production, PRecious Communications, Red Rooster, Imagination, IMG, Databricks, Unilever, and more, in our weekly collection of people moves and account news.

Based on 16.2 billion installs and 9.6 billion remarketing conversions, the report points to growing budget concentration in Southeast Asia as iOS and Android competition tightens.

Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.

Brands like Smoothie King are redefining 'comfort food' to prioritise nutrient transparency, capitalising on a 65% spike in 'protein washing' searches to win back health-conscious diners. Others are prioritising consumers using GLP-1s.

In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults aged 18 and over.