As Campaign Asia-Pacific pauses briefly to welcome the Year of the Fire Horse, we extend our warmest wishes to our readers, partners and the wider industry.
The start of the year has been brisk. Marketers continue to work around pressure on growth, a sharper scrutiny on effectiveness, and more than $650 billion in Big Tech investments in AI—developments that impact workflows, budgets and expectations across the region. Through it all, the region’s creativity and commercial resilience continue to stand out.
As we bid farewell to the previous lunar year and embrace the Fire Horse’s energy, the symbolism feels apt. The Horse gallops with motion and drive—traits the industry needs in abundance as competition intensifies, consolidation continues and the search for meaningful growth becomes ever more exacting.
We hope you find time over the holidays to rest, reconnect and step away from deadlines, dashboards and the daily noise. And if you're looking to get some reading done: our Lunar New Year trends coverage, brand films from around the region and the Asia Roars series, that proudly lifts the bonnet on Asian creativity, is a good place to start.
Campaign Asia-Pacific will not publish newsletters on February 17, 18 and 19. We will resume our afternoon bulletin on February 20.
Thank you, as always, for reading.
Gong xi fa cai.
Source: Campaign Asia-Pacific
