Campaign Indonesia has launched its first Power List ranking of the 20 most influential marketing leaders in the country, produced in collaboration with DoubleVerify.
This launch comes at a moment of profound change for Indonesia’s marketing industry. Competition is fiercer than ever. Consumer behaviour is changing at speed. AI is defining how marketing teams work, while expectations around transparency, accountability and social impact continue to rise. The marketers who stand out in this environment are not simply strong budget managers—they are cultural translators. They understand the national mood, shape conversations, and build emotional connections that last.
The Indonesia Power List is the result of an extensive curation process, grounded in research and rigorous editorial debate. Ad spend, media reach were a critria but the editorial team also asked the harder questions: Whose work has made a tangible impact? Which campaigns shifted perceptions or behaviour, not just timelines? And which leaders have succeeded in embedding their brands into Indonesia’s popular culture?
The 20 executives featured here span sectors such as FMCG and technology to banking and retail and share a common trait: their work travels. Their campaigns are discussed in cafes, dissected on social media, and closely watched in competitors’ boardrooms. They know when to take creative risks, when to follow the data, and when to trust instinct, especially when speaking to millions of consumers across a diverse and complex archipelago.
As the founding partner of this inaugural edition, DoubleVerify supports Campaign Indonesia’s mission to spotlight marketing excellence driven by measurable impact and bold innovation.
“DoubleVerify is incredibly proud to support the launch of the first-ever Campaign Indonesia Power List, an extension of the Campaign Asia Power List that we have supported since 2023. This initiative celebrates Indonesia’s most inspiring marketing pioneers—those redefining how brands connect with audiences in an increasingly complex and fast-evolving landscape,” said Conrad Tallariti, SVP and Managing Director, APAC, DoubleVerify.
Indonesia’s marketing industry is at an inflection point. This list is not just a recognition of past success—it’s a signal of who is likely to shape what comes next.
“Indonesia’s digital landscape is extraordinarily dynamic. High mobile penetration, a dominant social commerce culture, and a rapidly expanding ecosystem create unique challenges for marketers. They must navigate highly specific local nuances while ensuring brand safety and suitability across platforms. DoubleVerify stands alongside these innovative marketers,” Conrad added.
“Congratulations to all of this year’s honourees. Your creativity, leadership and commitment to innovation continue to move the industry forward,” he concluded.
Read the profiles below to understand why these leaders have earned their place on Indonesia’s most definitive marketing ranking.
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Orang Tua Group
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 Alfons Bosch Sansa XL Smart |
 Amalia
Sarah Santi
Paragon Corporation |
| Kopi Kenangan |
 Andi
Airin
Samsung Indonesia |
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 Axton Salim Indofood |
Mekari
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Ismaya Group
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 Daniel Hagmeijer MAP Active
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 Fibriyani Elastria Halodoc |
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| Tiket.com |
 Vindes Corp
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BCA |
| PT Amerta Indah Otsuka |
Mayora Indah
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Traveloka
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Adira Finance
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Source: Campaign Indonesia
