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familymart

Asia-Pacific Power List 2025: Hikaru Adachi, FamilyMart
apac asia asia pacific cmo familymart hikaru adachi marketing power list By Staff Reporters

Under Adachi’s leadership, FamilyMart has maintained consistent sales growth for 42 consecutive months and launched innovative campaigns and collaborations that have boosted both revenue and brand visibility.

Asia-Pacific Power List 2024: Hikaru Adachi, FamilyMart
apac asia asia pacific cmo familymart hikaru adachi marketing power list By Staff Reporters

Leading a series of seasonal campaigns for the Japanese convenience store chain, Adachi has helped return the highest profits in the brand's history.

Asia-Pacific Power List 2023: Hikaru Adachi, FamilyMart
apac asia asia pacific cmo familymart hikaru adachi marketing power list By Staff Reporters

Adachi has masterminded a series of buzzworthy campaigns for the leading Japanese convenience store chain which have resulted in record breaking sales.

Asia-Pacific Power List 2022: Hikaru Adachi, FamilyMart
cmo familymart hikaru adachi power list By Staff Reporters

Managing a major convenience store chain in the middle of a pandemic was no breeze for Adachi, but he managed to turn things around by launching private brands and automating stores across the country.

Asia-Pacific Power List 2021: Hikaru Adachi, FamilyMart
apac asia asia pacific cmo familymart hikaru adachi japan marketing power list By Staff Reporters

Adachi is widely credited with polishing the golden arches of McDonald's in Japan. Now he is taking on a new challenge with massive convenience chain FamilyMart.

YouTube's top APAC ads: K-Pop 'West Side Story', tiny Familymart clerks, more
familymart youtube By Staff Reporters

ASIA-PACIFIC - YouTube's just-released list of Asia-Pacific's 10 most popular ads of 2014 (so far) features four commercials from the region, plus two more from Asia-based global brands.

Four agencies gear up for Yahoo Taiwan creative pitch

Dentsu familymart Leo Burnett By Benjamin Li

TAIPEI - Dentsu, David Advertising, Ideata and the incumbent agency Leo Burnett have been invited to join a creative pitch for Yahoo's e-commerce business, according to industry sources.

FamilyMart calls creative pitch for 25th anniversary campaign
Dentsu familymart mccann taiwan By Benjamin Li

TAIPEI - Japanese convenience store franchise chain FamilyMart 全家便利商店 has called a creative pitch for its 25th anniversary branding campaign in Taiwan.

SECTOR STUDY: Japanese convenience stores target Asian expansion
china familymart japan shanghai By Deepanjali Pandey

The country’s convenience store chains are innovating domestically with new shopping experiences, while using their USPs to expand elsewhere in the region.

Convenience stores better at branding than supermarkets: TNS
familymart By Staff Reporters

BEIJING – Chinese consumers lack brand affinity for major supermarket retailers, signaling an opportunity for convenience stores to gain market share if they are able to suitably adapt their offering, according to a new study by TNS.

JWT Taipei adds Familymart CVS account
coffee familymart By Jin Bo

TAIPEI - FamilyMart, the second largest convenience store chain in Taiwan, has handed its creative duties to JWT Taipei.

FamilyMart | Take a Break, Let's Café | Taiwan
campaign familymart fmcg Hakuhodo taiwan campaign familymart fmcg Hakuhodo taiwan

FamilyMart's Let's Café has entered an exclusive deal with Mr Brown Coffee to launch coffee kiosks within its convenience stores in Taiwan.

FamilyMart | Take a Break, Let's Café | Taiwan
campaign familymart fmcg Hakuhodo taiwan campaign familymart fmcg Hakuhodo taiwan

FamilyMart's Let's Café has entered an exclusive deal with Mr Brown Coffee to launch coffee kiosks within its convenience stores in Taiwan.