OtterBox gives Singapore water polo teams phone cases, takes photos
OtterBox, maker of amphibious phone cases, has given Singapore's male and female water polo teams their Preserver phone case and taken pictures of the teams cavorting with said phone cases as part of its ad campaign. While we get the connection between waterproof phone cases and water polo, we hope the teams won't jeopardise their winning streaks by taking selfies during matches despite OtterBox's hope that the cases will "encourage the team to capture precious moments of their time at all their significant competitive games on their mobile phones and this includes the upcoming SEA Games".
EDIT (5:45pm): The original article stated that OtterBox was "sponsoring the team at the SEA Games". The brand has since gotten in touch to clarify that they are not sponsoring the team at the games but just sponsoring the team in the "ramp up to the SEA games". As they declined to disclose the nature of the 'sponsorship' we've decided to avoid the term altogether.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Is there a place for 'fake OOH' ads in the industry?
There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?
Beyoncé's country pivot and lessons in fearless ...
In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.
Creative Minds: Jasper Cajilig's doing it for the plot
Drawing creative inspiration from childhood memories of blossoming garden flowers to channeling main character energy in a bullet train music video, Jasper Cajilig of the Gigil Advertising Group truly embodies a life lived artfully.