JIANGSU / HONG KONG - WE Digital (威动营销) has earned the overall digital marketing responsibilities for Towngas Group for its sub-brand Towngas Lifestyle (港华生活家) and its new water product AquaJoy (衍悦).
Mizone, an isotonic drink brand under Danone, brought UK game show The Cube into China as an advertising-funded programme, using the game format to create parallels with the tension felt by Chinese consumers in daily life.
SEOUL - For a good cause, Minewater and Cheil Worldwide banked on the insight that consumers were willing to donate money, providing they didn't have to make an effort to do so.
GUANGZHOU – Publicis Guangzhou has been appointed by Chinese bottled water maker Dinghu Mountain Spring to handle its advertising strategy and product promotion.
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