water

Sep 16, 2015

WE Digital to launch Towngas' new water product in China

JIANGSU / HONG KONG - WE Digital (威动营销) has earned the overall digital marketing responsibilities for Towngas Group for its sub-brand Towngas Lifestyle (港华生活家) and its new water product AquaJoy (衍悦).

Oct 9, 2012

CASE STUDY: How Mizone grew sales with British game show concept

Mizone, an isotonic drink brand under Danone, brought UK game show The Cube into China as an advertising-funded programme, using the game format to create parallels with the tension felt by Chinese consumers in daily life.

May 24, 2012

Case Study: Cheil and Minewater use inaction to trigger a donation drive

SEOUL - For a good cause, Minewater and Cheil Worldwide banked on the insight that consumers were willing to donate money, providing they didn't have to make an effort to do so.

Oct 28, 2010

Publicis Guangzhou adds bottled water brand Dinghu to its portfolio

GUANGZHOU – Publicis Guangzhou has been appointed by Chinese bottled water maker Dinghu Mountain Spring to handle its advertising strategy and product promotion.

Mar 30, 2010

Evian | Baby Inside | Global

Evian is hoping to bring out everybody's inner child with an international 'Baby Inside' print campaign.

Mar 30, 2010

Evian | Baby Inside | Global

Evian is hoping to bring out everybody's inner child with an international 'Baby Inside' print campaign.