Jin Bo
Oct 28, 2010

Publicis Guangzhou adds bottled water brand Dinghu to its portfolio

GUANGZHOU – Publicis Guangzhou has been appointed by Chinese bottled water maker Dinghu Mountain Spring to handle its advertising strategy and product promotion.

Publicis Guangzhou adds bottled water brand Dinghu to its portfolio

The agency secured the two-year contract after several rounds of senior level meetings with Dinghu.

"I appreciate Dinghu's trust in us," said SC Low, general manager of Publics Guangzhou. "We recognise and respect their professional views. I believe that we will form a closer relationship and achieve the goal."

Based in Zhaoqing in South China's Guangdong Province, Dinghu was founded in 1992 and sells water products under three different brands, including Dinghu Mountain Spring, Snow (Piao Xue) and Oxygen Bar. Its products are produced with what the company claims to be world leading density filtering technology and natural spring water from the famous Dinghu Mountain,

Campaign China

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