French agency BETC Euro RSCG has released eight print designs and projects a very down-to-earth tone with its photography. The people in the photographs wear T-shirts featuring baby bodies. The stars are in fact real life people, according to the agency. They reflect the simplicity and natural emotions of the ‘Live Young’ tagline.
The team adds: “This campaign describes youth in a universal language that is easily understood whatever one’s age, gender or nationality.” The campaign will initially launch in Singapore, Thailand, Australia and Russia. The April release reaches to China, Dubai and Qatar.
Project Baby Inside
Creative agency BETC Euro RSCG, Paris
Global creative director Rémi Babinet
Art director Agnès Cavard
Copywriter Valérie Chidlovsky
Photographer Nathaniel Goldberg