Benjamin Li
Mar 8, 2011

ZenithOptimedia Beijing scoops media for Kun Lun Shan Mineral Water

BEIJING - ZenithOptimedia Beijing has won the media planning business for Kun Lun Shan Mineral Water, a brand owned by the Guangdong-based JDB Group which also produces the iconic Wang Lao Ji Chinese herbal tea brand.

ZenithOptimedia Beijing scoops Kun Lun Shan Mineral Water’s media planning
ZenithOptimedia Beijing scoops Kun Lun Shan Mineral Water’s media planning

Carat Guangzhou worked on the media planning business of Kun Lun Shan. Kitty Leung, MD, Southern China of Carat explained that the change of agency was due to client's need to use two different agencies for the two different brands, and they decided to employ Carat to plan for all media for Wang Lao Ji and ZenithOptimedia got Kun Lun Shan.

According to ZenithOptimedia, the mineral water market in China is extremely competitive with over 30 different local brands.

Kun Lun Shan Mineral Water sits at the high end of the market with good brand awareness and brand penetration. It is the exclusive water brand for the Guangzhou 2010 Asian Games, China’s National Tennis Team and for banquets at the Great Hall of the People.

JDB's Wang Lao Ji Chinese herbal tea brand has already established a strong and mature branding position in the China market. ZenithOptimedia said it plans to ride on its previous marketing success to push Kunlunshan as a nationwide 'premium mineral water brand'.

The account was won by Polun Ip, Optimedia North China MD, who resigned in February. The agency has since appointed Brend Liou as GM.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Unflinching sexual-violence campaign conveys harsh ...

One in seven Hong Kong women has been the victim of sexual violence, says a hard-hitting campaign for local organisation Rainlily by Dentsu International agencies.

1 hour ago

Campaign Crash Course: How to crack B2B marketing

While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on creating an effective B2B strategy.

1 hour ago

Which UN Sustainable Development Goals matter most ...

TOP OF THE CHARTS: Finding decent work, economic growth, reducing inequality and climate action all rank highly. See which UN SDGs are of highest concern in Australia, China, Hong Kong and Singapore.

2 hours ago

The Malaysian artist who ‘paints without a brush’

INSPIRATION STATION: Red Hong Yi has been making waves with stunning, thoughtful pieces using everyday objects.