Emily Tan
Sep 4, 2014

Malaysians get hilariously creative for Ikea lookalike contest

It seemed like an unlikely premise for a contest: What Ikea product do you look like? Post a photo on Facebook. Yet while you sit there contemplating which footstool you best resemble, 127 Malaysian Ikea fans have dressed up and posted photos on Facebook in a delightful display of creativity and self-deprecating humour. The prizes? Ikea vouchers worth RM800 for the Grand Prize winner and RM200 vouchers for the runners-up. The contest, which was launched as part of a larger Campaign in Malaysia to relaunch its flagship store in Damansara Mutiara was the brainchild of Ikea Malaysia and its agency, BBH Asia-Pacific. The two-week campaign, which ran last month, reached more than 1.5 million Facebook users in Malaysia and generated more than 20,000 likes, comments and shares. Here are a selection of the entries.

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