SINGAPORE - Campaign Innovate, sponsored by Omnicom Media Group, is proud to announce that the winning startup for its inaugural contest is real-time shopper marketing platform, Snapcart.
ASIA-PACIFIC - The top four startups have submitted their pitch videos to Campaign Innovate's panel of judges. Which do you think should be named the contest winner?
ASIA-PACIFIC - Campaign Innovate's judges have selected the top four startups that have made it through to the online video-pitch round.
ASIA-PACIFIC - Campaign Innovate, a competition that aims to get the best startups in front of the brands that need them most, is now open for entries.
It seemed like an unlikely premise for a contest: What Ikea product do you look like? Post a photo on Facebook. Yet while you sit there contemplating which footstool you best resemble, 127 Malaysian Ikea fans have dressed up and posted photos on Facebook in a delightful display of creativity and self-deprecating humour. The prizes? Ikea vouchers worth RM800 for the Grand Prize winner and RM200 vouchers for the runners-up. The contest, which was launched as part of a larger Campaign in Malaysia to relaunch its flagship store in Damansara Mutiara was the brainchild of Ikea Malaysia and its agency, BBH Asia-Pacific. The two-week campaign, which ran last month, reached more than 1.5 million Facebook users in Malaysia and generated more than 20,000 likes, comments and shares. Here are a selection of the entries.
ASIA-PACIFIC - MIPTV has opened entries for its annual ‘Brand of the Year Award’ for brands and agencies that have created video content as part of their branded-entertainment strategies.
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