Emily Tan
Nov 16, 2015

Campaign Innovate: What do the final four have to say?

ASIA-PACIFIC - The top four startups have submitted their pitch videos to Campaign Innovate's panel of judges. Which do you think should be named the contest winner?

Which of the top four will the judges choose?
Which of the top four will the judges choose?

Stay tuned to the Campaign Innovate feed for filmed responses from our judges aimed at providing feedback and insight.  

On 19 November, the top startup will be announced at the Marketing Innovation Summit in Singapore. 

Here, in no particular order, are the four startups who have made it to the final round:

Snapcart: A platform designed to capture shopper information accurately and in real-time using a mobile app to drive purchase-based marketing automation and enable brands to directly engage shoppers in a targeted manner.
MavSocial is a social media visual content management and publishing solution for brands and agencies. It aims to provide a simple, easy to use platform aimed at B2C marketers across a number of sectors via a cloud, in various languages, geographies and social media networks.
Kawo: Social media publishing platform, Kawo, offers a few unique features. First, it syncs content from other social media platforms, such as Facebook, Twitter or Instagram to an inspiration board for publishing on Chinese social media. Users can then publish directly on social media channels such as Weibo and WeChat. The platform also provides a suite of planning, scheduling and approval features for collaboration between teams as well as intelligence and benchmarking metrics. Kawo aims to make global social media management in China both simpler and far more fun.
Grata: For brands, their next generation of customers isn't going to pick up the phone to call them. Grata aims to give businesses an omni-channel solution (currently WeChat, web chat, and messaging API; soon Facebook Messenger) to answer incoming chats faster than a phone call and to never put their customers on hold again.

 


This article is part of the Campaign Innovate series, a collection of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry.

Campaign Asia-Pacific has also launched the Campaign Innovate competition, an event that aims to provide a platform for Asia-Pacific's startups to pitch to some of the world's biggest brands. The winner will be announced a the Marketing Innovation Summit.


 

Related Articles

Just Published

31 minutes ago

Bad dad? Cute ad

A toddler's first steps take him right out onto the city streets in this ad for Orange France and Apple by Publicis Conseil. But where's his dad?

1 hour ago

‘Design thinking’ cradles VMLY&R in a tough year

AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?

2 hours ago

PRHK launches 2021 Young Lions competition

Open to HK agency employees of 30 years of age or younger, the competition will provide budding professionals a chance to shine on the global Cannes stage.

4 hours ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.