The four have been asked to craft a 30-second video pitch for their startups. Each video will receive a filmed response from one of our judges, providing valuable feedback.
Stay tuned to the Campaign Innovate feed to provide your comments on the pitch videos.
On 19 November, the top startup will be announced at the Marketing Innovation Summit in Singapore.
Here, in no particular order, are the four startups who have made it to the final round:
|Snapcart: A platform designed to capture shopper information accurately and in real-time using a mobile app to drive purchase-based marketing automation and enable brands to directly engage shoppers in a targeted manner.|
|MavSocial is a social media visual content management and publishing solution for brands and agencies. It aims to provide a simple, easy to use platform aimed at B2C marketers across a number of sectors via a cloud, in various languages, geographies and social media networks.|
|Kawo: Social media publishing platform, Kawo, offers a few unique features. First, it syncs content from other social media platforms, such as Facebook, Twitter or Instagram to an inspiration board for publishing on Chinese social media. Users can then publish directly on social media channels such as Weibo and WeChat. The platform also provides a suite of planning, scheduling and approval features for collaboration between teams as well as intelligence and benchmarking metrics. Kawo aims to make global social media management in China both simpler and far more fun.|
|Grata: For brands, their next generation of customers isn't going to pick up the phone to call them. Grata aims to give businesses an omni-channel solution (currently WeChat, web chat, and messaging API; soon Facebook Messenger) to answer incoming chats faster than a phone call and to never put their customers on hold again.|
This article is part of the Campaign Innovate series, a collection of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry.
Campaign Asia-Pacific has also launched the Campaign Innovate competition, an event that aims to provide a platform for Asia-Pacific's startups to pitch to some of the world's biggest brands. The winner will be announced a the Marketing Innovation Summit.