Ad Nut
Jan 25, 2019

Gimma me a 'kworda pownda' and a 'lar tay'

DDB Sydney out-of-home campaign reflects the local dialect in Australia.

Not satisfed with calling itself Macca's in Australia, McDonald's is running a campaign that goes further into the idiosyncracies of 'strayan' language.

It took Ad Nut a fair bit of time to figure out what a "lar tay" might be, which perhaps indicates Ad Nut needs one about now.

Ad Nut was also tempted to make a gross joke about the lead singer of the Rolling Stones and the pronunciation of McNuggets, but will refrain. You're welcome.

CREDITS

DDB Sydney
Chief Creative Officer – Ben Welsh
Executive Creative Director – Tara Ford
Head of Art – Noah Regan
Art Director/Copywriter – Noah Regan
Copywriter - Matt Chandler
Managing Director – Priya Patel
Group Business Director – Lisa Hauptmann
Senior Business Manager – Catherine Cumming
Senior Business Manager – Andrew Inman
Senior Print Producer: John Wood
Senior Finished Artist: Jose Rodrigues

McDonald’s Australia
CMO – Jenni Dill
Director of Marketing - Jo Feeney
Group Brand Manager, Marketing - Amanda Nakad
Brand Manager, Marketing – Nichole Tsiros

Media: OMD

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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