Apr 22, 2014
Ford showcases branded interactivity at Beijing Auto Show 2014
While most car brands at this year's Beijing Auto Show relied on the tried-and-tested model of automobiles and 'booth babes', Ford stood out (along with Volkswagen). The automaker chose to highlight its brand attributes with interactive displays, developed and delivered by its experiential agency Imagination, that gave traction to its positioning as a technology-led as well as family-oriented brand.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Mar 23, 2023
Ford taps high-profile drivers for new campaign
Dec 18, 2022
Ford undergoes internal brand transformation
Oct 21, 2022
Ford moves global ad account into Wieden & Kennedy
Just Published
6 hours ago
‘I’m Worth It’: L'Oréal invites Chinese women to ...
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
7 hours ago
Gamers are not who brands think they are
From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?
7 hours ago
Yahoo retrenches journalists, social media staff in ...
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
8 hours ago
Governance, safety, and risk around Gen AI are ...
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.