ford
Dec 18, 2022
Ford undergoes internal brand transformation
Car marque aims to 'connect emotionally with consumers' with new brand positioning.
Oct 21, 2022
Ford moves global ad account into Wieden & Kennedy
Incumbent BBDO will work on CRM in the US.
Jul 27, 2021
Enticing visions of a post-vaccine world
The government of New Zealand (with Clemenger BBDO) and Malaysia Ford distributor Sime Darby Auto Connexion (with Reprise Digital) present compelling images of a near future that's within reach.
May 11, 2021
Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV
For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.
Dec 12, 2019
Ford's 2020 global trends report reveals loneliness as epidemic
But the automaker has tips for how marketers can help solve the problem.
Dec 14, 2018
WPP's GTB to cut staff after hiring EY for consulting help
The job cuts will be less than 2% of the group's global staff.
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