ford

Dec 18, 2022

Ford undergoes internal brand transformation

Car marque aims to 'connect emotionally with consumers' with new brand positioning.

Oct 21, 2022

Ford moves global ad account into Wieden & Kennedy

Incumbent BBDO will work on CRM in the US.

Jul 27, 2021

Enticing visions of a post-vaccine world

The government of New Zealand (with Clemenger BBDO) and Malaysia Ford distributor Sime Darby Auto Connexion (with Reprise Digital) present compelling images of a near future that's within reach.

May 11, 2021

Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV

For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.

Dec 12, 2019

Ford's 2020 global trends report reveals loneliness as epidemic

But the automaker has tips for how marketers can help solve the problem.

Dec 14, 2018

WPP's GTB to cut staff after hiring EY for consulting help

The job cuts will be less than 2% of the group's global staff.