Sydney Sweeney, Dee Bryant and Kai Lenny tell their passionate stories and connections to Ford.
Car marque aims to 'connect emotionally with consumers' with new brand positioning.
Incumbent BBDO will work on CRM in the US.
The government of New Zealand (with Clemenger BBDO) and Malaysia Ford distributor Sime Darby Auto Connexion (with Reprise Digital) present compelling images of a near future that's within reach.
For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.
But the automaker has tips for how marketers can help solve the problem.
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