Global new-biz round-up: Danone and Audible consolidate media offerings with Wavemaker.
Majority of new-business activity within FMCG was in China.
While there are many phobias and those with them won't all react in the same way, it's worth taking them into account during the creative process.
WPP maintains lead in new-business wins in February 2022.
GLOBAL NEW-BIZ CLIENT SPOTLIGHT: Personal care brands dominate new-business spend in FMCG sector.
Publicis Groupe and Interpublic pick up accounts worth $800 million collectively.
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