beijing auto show
Apr 22, 2014
Ford showcases branded interactivity at Beijing Auto Show 2014
While most car brands at this year's Beijing Auto Show relied on the tried-and-tested model of automobiles and 'booth babes', Ford stood out (along with Volkswagen). The automaker chose to highlight its brand attributes with interactive displays, developed and delivered by its experiential agency Imagination, that gave traction to its positioning as a technology-led as well as family-oriented brand.
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